Global Communications Consultancy
Providing strategic advisory services, affinity partnerships, branding, business development, public relations, and special events for a diverse portfolio of international clients within the luxury and lifestyle sector
Photographer: Nela Kekic
VHS / VENTURES
VHS Ventures, founded by Veronica H. Speck, is a global communications consultancy & strategic advisory agency with a diverse portfolio of international clients within the luxury and lifestyle sector.
VHS Ventures provides affinity partnerships, affiliate marketing, branding, copywriting, business development, celebrity and VIP relations, communications consulting, digital marketing, e-commerce, event production, exhibitions, experiential media, partnerships public relations, social media, strategy, and more for luxury and lifestyle clients in the automotive, architecture, art, beauty, design, fashion, food, finance, fine jewelry, fintech, fragrance, furniture, hotel, real estate, restaurant, travel, tourism, technology, wellness, and wine sectors.
VHS also connects artists and designers to galleries and luxury brands to retailers for representation, and provides interior and collectible design consultation services.
For inquiries, information, and proposals, please email: vhs@veronicahelenspeck.com.
Photographer: Daphne Youree
Veronica H. Speck
Originally from San Diego, CA, Veronica began her career in New York City at publishing houses including Condé Nast and Hearst. In 2010, while in the Special Events Department of Vogue, she assisted in the planning of the “American Woman” Costume Institute Gala at The Metropolitan Museum of Art. During Graduate School, in the Strategic Partnerships division of Christie’s Auction House, she hosted intimate client and patron events during the fall and spring auction season. Upon graduation, as a member of the Special Events team within the Development Department of The Whitney Museum of American Art, she raised funds through annual galas, exhibitions, auctions, and directing patron group programming. Veronica continued to produce events and fundraise on a much larger scale at amfAR, The Foundation for AIDS Research, including the annual Cannes Gala during the Film Festival in 2014, which raised a record-breaking 35 million dollars towards research.
Leveraging her experience in the art world, Veronica joined Bernardaud as Head of Public Relations, creating artist partnerships and limited edition objets d’art with Jeff Koons, Vik Muniz, JR, Marina Abramovic, Julian Schnabel, David Lynch, The Campana Brothers, Sarah Lavoine, Adam Tihany, Iris Apfel, and the Alexander Calder, Joan Miro, and Marc Chagall Foundations. She also formed partnerships with MoMA, MoCA, Sotheby’s, and Gagosian, and hosted press events during Art Basel, Bocuse D’Or, Design Miami, Frieze, Maison et Objet, and partnered with Architectural Digest to design the 2015 Academy Awards Greenroom with Commune Design.
In 2018, Veronica oversaw the opening of The Future Perfect’s gallery, Casa Perfect, in New York, Los Angeles, and San Francisco, and managed all exhibition openings, art fair participation, press, marketing, and events during Art Basel, Frieze, Salon Art + Design Fair, NYC x Design, Design Miami/, and New York Fashion Week. She also hosted affinity partnership events with T Magazine to celebrate their annual “Greats” Issue, Fendi’s ‘Made to Order’ program, as well as with Ruinart, Hermès Art de la Table, Puiforcat, Le Labo, Aesop, Vogue 100, and many more.
In 2019, Veronica joined Michelin Star Chef Daniel Boulud as Global Head of Brand Marketing and Public Relations. As a member of the Executive Team, she is responsible for international strategy and communications operations for the hospitality group, which includes 7 NYC restaurants in addition to Palm Beach, Miami, Washington D.C, Boston, and global locations in London, Singapore, Toronto, Montreal, and Dubai in the Four Seasons, Mandarin Oriental, Marina Bay Sands, and Ritz-Carlton. Veronica helped raise over 1 million dollars for City Meals during the annual Sunday Supper Gala at Restaurant Daniel. In addition, Veronica manages partnerships including the American Express Centurion Global Dining Collection. Le Pavillon at One Vanderbilt in New York City, designed by Brazilian architect Isay Weinfield, is set the latest hospitality venture, set to open in 2021.
In 2020, VHS Ventures was established in New York and California with international operations in Asia, Europe, and South America. Current clients range from Ferrari and Fine Art to Fragrance and Fine Jewelry.
VHS is a Founding Partner of luxury fragrance brand Maison d’ Etto.
Veronica H. Speck
Originally from San Diego, CA, Veronica began her career in New York City at publishing houses including Condé Nast and Hearst. While in the Special Events Department of Vogue, she assisted in the planning of the annual Costume Institute Gala at The Metropolitan Museum of Art. During Graduate School, in the Strategic Partnerships division of Christie’s auction house, she hosted intimate client and patron events during the fall and spring auction seasons. Upon graduation, as a member of the Special Events team within the Development Department of The Whitney Museum of American Art, she raised funds through annual galas, exhibitions, auctions, and directing patron group programming. Veronica continued to produce events and fundraise on a much larger scale at amfAR, The Foundation for AIDS Research, including the annual Cinema Against AIDS event during the Cannes Film Festival, which raised a record-breaking 35 million dollars at the 21st annual edition.
Leveraging her experience in the art world, Veronica joined Bernardaud as the global Director of Public Relations, promoting artist collaborations and limited-edition objets d’art with Jeff Koons, Vik Muniz, JR, Marina Abramovic, Julian Schnabel, David Lynch, The Campana Brothers, Sarah Lavoine, and the Alexander Calder, Joan Miro, and Marc Chagall Foundations. She also formed strategic partnerships with MoMA, MoCA, Sotheby’s, and Gagosian, and hosted press events during Art Basel, Bocuse D’Or, Design Miami, Frieze Art Fair, Maison et Objet Paris, Salon Art + Design Fair, NYC x Design, and partnered with Architectural Digest to design the Academy Awards Oscars Greenroom with Commune Design.
In 2018, Veronica oversaw the opening of The Future Perfect’s galleries in New York, Los Angeles, and San Francisco, and managed all exhibition openings, art fair participation, press, marketing, and events, including the T Magazine’s celebratory dinner for their annual Greats Issue in New York, Fendi’s “Made to Order” program in Los Angeles, and formed strategic partnerships with luxury brands including Ruinart, Hermès Art de la Table, Puiforcat, Le Labo, Aesop, Vogue 100, and many more.
Photographer: Nela Kekic
In 2019, Veronica joined Michelin-star Chef Daniel Boulud as the global Head of Brand Marketing and Public Relations for the hospitality group. As a member of the Executive Team, she created and implemented the international strategy and communications operations for New York City restaurants as well as Palm Beach, Miami, Washington D.C, Boston, and global locations in London, Singapore, Toronto, Montreal, and Dubai in hotels including the Four Seasons, Mandarin Oriental, Marina Bay Sands, and Ritz-Carlton. The 2020 annual City Meals on Wheels Sunday Supper Gala at Restaurant Daniel raised over 1 million dollars. Today, Daniel Boulud operates 21 global restaurants, including the flagship Restaurant Daniel in New York City, Le Pavillon in One Vanderbilt, Café Boulud in NY, Toronto, and the Bahamas, Le Gratin, Bar Boulud, Epicerie Boulud, Maison Boulud in Montreal and Singapore, Boulud Sud in Miami, Brasserie Boulud in Dubai, and the recently opened la Tête d’Or in New York City. Daniel is also the Executive Chef of the Blue Box Café within Tiffany's 5th Avenue landmark flagship store.
In 2020, VHS Ventures was established in New York and California with international operations abroad. Veronica H. Speck is a Partner of the luxury fragrance brand Maison d’ Etto, the Editorial Director of The Design Release, and a member of the Forbes Business Council and Female Design Council. In 2021, Veronica was awarded the Forbes Next 1000 Entrepreneurs award, an initiative shining light on American entrepreneurial heroes, showcasing the ambitious 1,000 new faces redefining what it means to build and run a business today. In 2022, VHS Ventures was awarded the “Next Gen” award by The PR Net, an international awards program that celebrates agency excellence, championing new thinkers, innovators, and groundbreakers across the field of PR, and shaping the bright future of the communications industry. In 2023, Veronica was an expert panelist at the annual “Experience Luxury in Hospitality” seminar by Les Roches and Glion Institute at the Four Seasons Hotel in Miami, Florida. In 2024, Veronica was a Mentor and Speaker, leading a luxury PR Workshop, during the annual Latin American Fashion Summit in Miami, Florida.
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